Fund a quest for better bras

Well-crafted, affordable bras in over 80+ sizes.

8% Funded INR 422,550.00 Raised 12 Days Left

Campaign Backers

Thank you BACKERS!

  • vivek

    Donated INR 3,000.00

  • Marianne Lobo

    Donated INR 1,500.00

  • Dhananjay Ganesh

    Donated INR 15,000.00

  • Anonymous

    Donated INR 1,500.00

  • kruti saraiya

    Donated INR 7,000.00

  • Sameer Bansal

    Donated INR 1,500.00

  • Sripriya

    Donated INR 1,500.00

  • Jillian Nelson

    Donated INR 3,000.00

  • sumana savaram

    Donated INR 3,000.00

  • sumana savaram

    Donated INR 3,000.00

  • Dineet

    Donated INR 1,500.00

  • Jyotsna Kini

    Donated INR 1,500.00

  • Lena Berghaus

    Donated INR 3,000.00

  • Bala Deshpande

    Donated INR 25,000.00

  • MADHAVI RONGALA

    Donated INR 1,500.00

  • Lekha Gondhkar

    Donated INR 1,500.00

  • Shugufta Drabu

    Donated INR 3,000.00

  • Mansee Shah

    Donated INR 1,500.00

  • Tridisha Goswami

    Donated INR 1,500.00

  • Suman Bolar

    Donated INR 3,000.00

  • Aparna Nair

    Donated INR 1,500.00

  • Sandhya Chaparala

    Donated INR 3,000.00

  • Anonymous

    Donated INR 1,500.00

  • Mridula

    Donated INR 1,500.00

  • Rashmi Bansal

    Donated INR 5,000.00

  • Mini Khadilkar

    Donated INR 1,500.00

  • Shruti Goutham

    Donated INR 5,000.00

  • Vandana Balakrishna

    Donated INR 1,500.00

  • divya lal

    Donated INR 1,500.00

  • Sanket Mhatre

    Donated INR 7,000.00

  • Shonalee D

    Donated INR 1,500.00

  • Malathi Srinivasan

    Donated INR 1,500.00

  • Shilpa K Swamy

    Donated INR 3,000.00

  • Sasha Vivek

    Donated INR 1,500.00

  • Kanika Goyal

    Donated INR 1,500.00

  • chandhana rao

    Donated INR 3,000.00

  • Smitha Rao

    Donated INR 1,500.00

  • Meenal Lall

    Donated INR 1,500.00

  • Shreeparvati

    Donated INR 1,500.00

  • Yamika Damani

    Donated INR 1,500.00

  • Sheetal C

    Donated INR 1,500.00

  • Abha Jain

    Donated INR 1,500.00

  • Juliet Aranha

    Donated INR 1,500.00

  • Aparna Vishwanathan

    Donated INR 1,500.00

  • Meenakshi Subramanian

    Donated INR 5,000.00

  • Pradyot Anand

    Donated INR 1,500.00

  • Priyadarshini Nandy

    Donated INR 8,000.00

  • Jeeva George

    Donated INR 1,500.00

  • Saina Jayapal

    Donated INR 3,800.00

  • Supreet Singh

    Donated INR 10,000.00

  • Katherene Abel

    Donated INR 3,000.00

  • Pooja Kumar

    Donated INR 4,000.00

  • Rodney Joyce

    Donated INR 5,000.00

  • Chetna Chakravarthy

    Donated INR 1,500.00

  • Dipak TK

    Donated INR 1,500.00

  • Sharmishta Chowdhury

    Donated INR 5,000.00

  • Anonymous

    Donated INR 51,000.00

  • Rajita Gadagkar

    Donated INR 5,000.00

  • Asha Chowdhary

    Donated INR 1,500.00

  • Anonymous

    Donated INR 5,000.00

  • Vasanthi Harikumar

    Donated INR 1,500.00

  • Adiba Farheen

    Donated INR 5,000.00

  • Radhika Bawa

    Donated INR 1,500.00

  • Deepa Kumar

    Donated INR 7,000.00

  • Kavita Iyer

    Donated INR 5,000.00

  • Swati Sutaria

    Donated INR 1,500.00

  • Swapna Tamineni

    Donated INR 5,000.00

  • Kiran Kumar

    Donated INR 5,000.00

  • Rwituja Mookhrejee

    Donated INR 10,000.00

  • Bina Mirchandani

    Donated INR 3,000.00

  • Hema Ramprasad

    Donated INR 5,000.00

  • Vijetha Gullapalli

    Donated INR 1,500.00

  • Shruti Chandrashekar

    Donated INR 1,500.00

  • Bhaskar Das

    Donated INR 2,000.00

  • Manjit Kochar

    Donated INR 5,000.00

  • Anonymous

    Donated INR 7,000.00

  • Shahela Sajanlal

    Donated INR 5,000.00

  • Subha Ramachandran

    Donated INR 10,000.00

  • Anonymous

    Donated INR 25,000.00

  • Garima Bansal

    Donated INR 1,500.00

  • Anonymous

    Donated INR 10,000.00

  • Punya Nagpal

    Donated INR 5,000.00

  • Ramya Rao

    Donated INR 1,500.00

  • Anonymous

    Donated INR 3,000.00

  • Jyotsna Raj

    Donated INR 1,500.00

  • Priyanka Agarwal

    Donated INR 1,500.00

  • Anonymous

    Donated INR 7,000.00

  • Sandeep Kelvadi

    Donated INR 1,500.00

  • Yuvraj Malhotra

    Donated INR 7,000.00

  • Akaash Senapaty

    Donated INR 3,000.00

  • Santosh Seth

    Donated INR 5,000.00

  • Divya Behl

    Donated INR 1,500.00

  • Varlika Dubey

    Donated INR 1,500.00

  • Anshulika Dubey

    Donated INR 1,500.00

  • Priyanka Purkayastha

    Donated INR 500.00

  • Jidesh Haridas

    Donated INR 5,000.00

  • Megha Rathee

    Donated INR 750.00

  • Sathy Joesph

    Donated INR 1,500.00

  • Sneha Iype

    Donated INR 5,000.00

  • Mohsina Yasmin

    Donated INR 1,500.00

  • Arpita Ganesh

    Donated INR 1,500.00

The Campaign

HOW WILL THE FUNDS BE USED
Through the campaign, I intend to raise funds to develop the inventory for our first Basic Collection and the Autumn Winter 2014/15 Season Collection. These will retail from the Buttercups website (www.buttercups.in) from July 2014. The funds will also support me to put together a team to help with administration and logistics.

REWARD DELIVERY
All Backers will be rewarded with pre-ordered bras and seamless briefs which I will deliver by June/July 2014 after the successful completion of the campagin by 30 April 2014.
In May, before the reward delivery, a team member will mail you a survey to determine the right size for your Buttercups bra and brief and confirm the shipping address. Only after receiving this information, will the reward be shipped to you.

INTERNATIONAL REWARD DELIVERY
I will be shipping internationally so in case you are backing me from anywhere outside India, please be rest assured that you will receive your reward. There will an extra shipping charge. A team member will be in touch before shipping to confirm the same.

NOT ENOUGH BACKERS?
Hopefully we will be able to raise the campaign amount by 30 April 2014. In case, we are unable to do so, I will return your pledge amount by cheque. A team member will mail you a form for name and address confirmation before forwarding the cheque.

About Arpita & Team

ABOUT ARPITA
I am India’s ONLY bra fitter. Having personally experienced the large gap in bra sizes and styles in the Indian lingerie market (never having found my own size in Indian brands), I started Buttercups as a Lingerie Boutique in 2008, retailing some of the world’s finest brands, with over 100+ sizes.
Having fit over 3000 women since, and experiencing their delight at looking good and feeling great about themselves, just by wearing the right sized bra and fit, I decided to launch my own brand, Buttercups in 2009, which apart from being more affordable than those available internationally, would be of the same quality and fit. Affordability is important as it would mean making these bras accessible to a lot more women. The comfort of sizes and fits would also appeal to a larger audience.
I have worked very hard for over 2 years now, to bring the brand to life, and I promise women a great new bra experience with Buttercups, that will definitely change their lives.

TEAM
Team, what team? I know everything looks rather produced, but the team has literally consisted of myself for the past 2 years.
Then PRIYANKA TEWARI, a lingerie designer and JESSICA STEPHANIE PUBERITZ, our sourcing consultant, joined me to help finalise the product line along with a manufacturer from Hong Kong.

Risks & Challenges

RISKS
I have fit over 3000 women till date and spent over 6 years working in the lingerie industry managing Buttercups, my lingerie boutique and the online store and consulting with various International lingerie brands, strategizing and sourcing.
I spent nearly a year sampling, product testing and finding various factories that can produce the best quality efficiently.
My manufacturing factory in Hong Kong is fully functioning, there is no need at present for a team of pattern cutter, seamstress, quality control etc. All these roles are properly managed within the factory. I have backup factories in place that I have personally tested and sampled with just in case there are any delays with the main factory.

CHALLENGES

The greatest challenge is funding. In order to hedge the risk of being over reliant on sales for business growth, I am also raising funds from Angel/Seed investors to take care of marketing the brand and operations.

I will mail you updates every 15 days to keep you abreast of the developments in the campaign. If you have any more questions, please fill them out in out in the "ASK A QUESTION" section and I will be happy to respond.

Customer Feedback

"I wish an initiative like Buttercups had been there for me 10 years back, but better late than never to be comfortable :). And I'm glad it'll be there for my daughter :)!"
Aparna George

“…Fitting into the right sized bra made me come alive. For the first time I wasn't afraid or guilty about being a size different. I felt beautiful, sexy and in control. At the fitting it was truly empowering to know that my size does exist!” – Rwituja Mookherjee
“Thanks to Arpita and Buttercups, today I know, that the right bra not only supports, lifts and makes me look great, but it can feel fabulous. My dress size has dropped too, without losing an inch.” – Shruthi Goutham

“My almost life long search for a well fitting bra was over when I went to see Arpita a couple of months ago. She fitted me and showed me that a well fitting bra no only is comfortable, but changes the shape of your body entirely. This has changed my life. I look good and a feel great and am armed with the knowledge I need to make better decisions next time.” – Pooja Kumar

“Going for a fitting with Arpita was a fantastic experience! Made me
feel so so comfortable and chic at the same time....anything I wore after she fit me in my right size -tee shirt, kurta or a dress looks and feels infinitely better!!! One of my best experiences with a in bra shopping ever” – Kavita Iyer

Campaign Updates

Friends of Buttercups

Hello! I thought everyone should know about how this campaign came to life and about all the wonderful people who’ve helped me reach here. Fundbuttercups is a labour of love and passion. A campaign entirely bootstrapped, with a large smattering of goodwill from friends and strangers alike. To begin, once the idea struck that I […]

Read More

Hi Backers!

A quick history. We started our crowd sourcing campaign on 16th Jan, on Wishberry’s  platform. We raised approx. INR 4,40,000 from 103 backers. Due to a few issues, we decided continue the campaign on our own platform here. So, while the campaign has ended on Wishberry, we have just moved all the funds raised and backers to this […]

Read More

Ask a Question

8 Comments

  1. Neha Shah on Reply

    Your comment is awaiting moderation.

    Dear Arpita:
    I am the purchase manager at ShopImagine.in-India’s finest premium lingerie portal. Came across Buttercups’ poster at the Leaping Windows Cafe in Bangalore and got pretty interested. Stalked your website and activities for quite sometime and loved the concept :)!

    Having managed a lingerie brand for almost 2 years now, I totally understand the massive challenge of the perfect fit! I would like to connect with you to understand your product better and figure out if there is some way in which we can collaborate.

    Cheers!
    Neha
    9923754985

  2. lakshmi on Reply

    can u please tell me that how to order this product and when i’ll be receiving my order. how to make payment. is this enough to order(my cup size and color).

    1. Arpita on Reply

      Hi Lakshmi,
      Please click on the “Back us” button below the video. This will guide you to a “rewards” page, where you can pick the reward you want (details of every reward are also here). Once you have selected your reward, click on the top right “pick your reward” button. That guides you to the check-out page, where you need to enter all details and check the terms & conditions box. Click on the “back us now” button after you have filled the details and this will lead you to the EBS payment gateway, where you need to fill in your debit/credit card details and check-out.
      In case you would like to do an online transfer, please select the option (it is to your right on the Check-out page) and fill in your details ad we will revert to you with our Bank details.
      The rewards page clearly mentions the delivery dates of very reward. And for now, we are not taking any details (size etc). Once the products arrive in June/July, we will call you and explain how to measure yourself and then figure your size and send you the options form which you can choose.
      I hope this answers all your queries.

  3. anurag on Reply

    Your comment is awaiting moderation.

    Just out of curiosity, have you tried international fund raising social sites (apart from the local Wishberry where you have posted), might be easier for you to spread your message and also hit the funding target.

    Also you may want to look up this company in the US who solves for almost similar daily problems (https://trueandco.com; and there are couple of others who have solved simple issues).

    Best wishes!!!

    1. Arpita on Reply

      Hi Sweta,

      Yes, we will be making band sizes from 28-44 and cup sizes from A-F. So, yes, we will have 44C, 44D, 44E, 44F as well.

    1. Arpita on Reply

      Hi Lena,

      We are raising money through pre-orders to LAUNCH our brand Buttercups. If we achieve our backing, which is for 3000 women to give us Rs. 1,500, we will launch our brand by June 2014, which you will be able to purchase on http://www.buttercups.in in June.
      Would be great to have your support. Do back us and make Buttercups happen. Thanks.

    1. Arpita on Reply

      Hi Chole,

      Our first collection will have a size range from Band 28-44 and Cup A-FF. I am sorry we are unable to give you 26 band size and G cups at the moment. Due to limited budgets, I will need to concentrate on these sizes for now but, rest assured as we grow, we intend to introduce G-K cups, while 26band size may still not be a focus.
      Hope this helps.
      Arpita

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